![]() He declined to say how many users Nuzzel currently has. But sponsored stories and advertising are possibilities in the future, Abrams said. To avoid this trap, Nuzzel recently introduced the ability for users to create custom lists to follow people outside of their social media network and what they’re reading.įor now, the company, which has $3.4 million in venture capital funding, makes no money. Users who only follow one set of people, all with the same interests, risk seeing the same articles recommended to them or the same sources. On the downside, Nuzzel also carries the risk of becoming an echo chamber, as CEO of research firm Altimeter Group and avid social media user Charlene Li told Fortune. Nuzzle both makes sure to surface a potentially relevant article even if the user didn’t notice it on Twitter, and custom-tailors the user’s reading list by picking out only the popular articles. Twitter - and its unfiltered feed of news links - lends itself particularly well to the service. ![]() The app then uses algorithms to sift through and pick out popular articles that people they’re connected with are sharing. To use Nuzzel, people link it to one or more of the social networks they use like Facebook. “We just think that people suffer from social overload and need help,” Abrams said. now, he argued they want to see what friends are doing online and get their recommendations. Before, in the early social networking days, people wanted to connect online with their real-life friends. A year later, he founded Nuzzel as the next chapter in social networking. Then Abrams created Founders Den, a co-working space in San Francisco for start-ups he built in 2011 with three other partners while he was in-between projects.īut the entrepreneurial bug never left him. A few years ago, in a sign of both its trailblazing status and lost potential, Friendster sold its portfolio of social networking patents to Facebook.Īfter Friendster, Abrams moved onto to new ventures: Investing in a San Francisco bar, and founding Socializr, a site for organizing events that he sold after it went nowhere. Users flocked to the site for its novelty and the voyeuristic opportunity to see who knew who.Įventually, Friendster was acquired and pivoted into a gaming network focused on users in Asia. It let people create an online profile, connect with friends, and share photos and comments. Friendster was one of the earliest social networks as we know them today. ![]() If you had Internet access in the early 2000s, there’s a chance you’ll remember Friendster, the online water cooler of its era. He’s a serial entrepreneur who faded from the spotlight, but never really stopped after leaving Friendster behind. Since its founding in 2012, Nuzzel has gained considerable traction among the tech crowd as a spigot of news that, in theory, is tailored to the individual interests of its users.Īfter his early but fleeting brush with success, Abrams, now 45, is again trying to make a splash. These days, Abrams is working on his new startup, Nuzzel, a mobile app that shows users news articles based on what their friends on social networks read. “I guess it’s true, I was working on social products before it was called ‘social,'” Abrams told Fortune.
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